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In today's increasingly health-conscious society, "Functional Foods" and "Nutraceuticals" are areas of rapid growth and significant business potential. In the past decade, there has been a marked attitude shift towards wellness, self-care and a greater recognition of the importance of diet in long-term health. In the context of demographics, an aging population and increased life expectancy have also stimulated increasing consumer interest in self-care management.
Functional Foods represented $US 56bn or 37% of the global market for nutrition products in 2001. In the United States (US) in the same year, Functional Foods and Dietary Supplements accounted for $US 18.5bn and $US 17.5bn in sales respectively.
The growth observed in healthy heart functional foods is driven largely by consumers aiming to lower blood cholesterol through a dietary approach. Food imparting healthy heart benefits is a fast growing segment of the Functional Food market.
Given the size and growth in these markets, a growing number of leading food, consumer health products and agricultural businesses have refocused their corporate strategies and resources into the development and commercialization of functional foods and nutraceutical products.
Forbes Medi-Tech Inc. (FMI), the maker of Reducol™, is well positioned to provide companies within these business areas with established branding, product development and manufacturing expertise, clinical and regulatory support. Forbes has assembled an expert Functional Foods and Nutraceuticals Advisory Board consisting of a distinguished, international panel of industry professionals offering a broad spectrum of academic expertise in the fields of nutrition, food chemistry, food processing and toxicology. Under the direction of this Board, Forbes has developed and produced concepts and prototypes for a number of food, beverage and dietary supplement products incorporating phytosterols that are ready for technology transfer. Functional Foods and Nutraceuticals Advisory Board
Reducol™ offers an innovative, value-adding solution for companies focused either on existing product improvements or exploring new opportunities to differentiate their brands within the growing cholesterol targeting functional food or nutraceutical markets. Reducol™ represents an innovative way to enhance the appeal and marketability of products while providing a clinically proven health benefit to consumers.
Incorporation of Reducol™ into your product line opens a promising market opportunity, clinically supported and soundly based on a rigorous assessment of all pertinent and credible literature and study results generated from independent and in-house research.
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