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March 10, 2008
Italy's Fiave Launches Premium Brand Natural Products with Reducol(tm) ~First Brand Name Product Launch in Europe~
Vancouver, Canada Forbes Medi-Tech Inc. today announced that Fiave of Italy, one of the country's premium dairy producers, has launched a yogurt drink containing Forbes' cholesterol-lowering ingredient, Reducol(tm). The launch marks the first brand name product launch in Europe featuring Reducol(tm).
"Fiave's history of producing some of Italy's finest dairy products, combined with their existing distribution channels, makes them an id... |
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October 02, 2007
Netherlands's Largest SuperMarket Chain, Albert Heijn, Expands Range of Reducol(tm) Products
~Innovative Product Development Yields New Product in Organic Milk Category~
Vancouver, Canada Forbes Medi-Tech Inc. today announced that the Netherlands's largest retailer, Albert Heijn, has launched an organic, cholesterol-lowering, skim milk drink incorporating Forbes Medi-Tech's cholesterol-lowering ingredient, Reducol(tm). This premium milk drink, marketed under the Albert Heijn private label brand, is available in stores across the Netherland... |
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September 07, 2007
Fennobon of Finland Launches Cholesterol-Lowering Chewing Gum with Reducol(tm)
Vancouver, Canada Forbes Medi-Tech Inc. announces Fennobon of Finland has launched the first cholesterol-lowering XyliDent Pro chewing gum incorporating Forbes Medi-Tech's cholesterol-lowering ingredient, Reducol(tm). Consumers in Finland will be able to purchase the gum in major retail chains across Finland.
According to recent research published by Mintel, the demographics of chewing gum consumption are definitely changing. Baby Boomers have embr... |
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August 07, 2007
Growing Plant Sterols
Cholesterol-lowering plant sterols have been experiencing dynamic growth as a functional food ingredient around the world. By Euromonitor International
Although own-label products are becoming increasingly innovative, particularly in Europe, it is still relatively unusual for a new product or ingredient to receive widespread own-label use before it has been tried and tested successfully in the branded market.
Suppliers of plant sterol ingredients are benefitting from the fact that several ... |
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August 07, 2007
Taiwan's Largest Drink Producer Launches Reducol(tm)-Based Milk Drink
Vancouver, Canada Forbes Medi-Tech Inc. announces Uni-President Enterprises Corporation (UPEC), the largest non-alcoholic drinks producer in Taiwan, has launched a cholesterol-lowering milk drink incorporating Reducol(tm). The milk drink is marketed under the UPEC brand.
"Uni-President has a substantial footprint in the greater China region reporting a large market share in drinks and beverages," said Charles Butt, President and CEO of Forbes Medi... |
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May 23, 2007
Reducol(tm) Product Range Expanded with Cholesterol-Lowering Rye Bread
~Kesko Launch Creates New Opportunities in European Functional Food Market~
Vancouver, British Columbia -- Forbes Medi-Tech Inc. announces Kesko Food Ltd (Kesko) of Finland has launched a cholesterol-lowering Rye Bread with Forbes Medi-Tech's ingredient, Reducol(tm). The product launch further demonstrates Forbes' ability to move quickly into new product markets and allows the Company to target other producers and retailers in Europe selling Rye Br... |
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January 18, 2007
Forbes Medi-Tech Expands Reducol(tm) Sales in Portugal with the Addition of Modelo Continente to Customer List
~Reducol(tm)-Based Products Sold Through Country's Leading Retailers~
Vancouver, Canada Forbes Medi-Tech Inc. today announced the expansion of Reducol(tm)-based products in Portugal through one of its largest food retailers, Modelo Continente. The cholesterol-lowering ingredient will be featured in a range of dairy products including a Strawberry Flavor Yogurt Drink, Original Flavor Yogurt Drink, UHT Milk and Dairy Spread. The products will be mark... |
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December 13, 2006
Reducol(tm) Press Conference Held in France Supporting Reducol(tm) Product Launch with World's Second Largest Food Distributor, Carrefour Group
Vancouver, Canada Forbes Medi-Tech Inc. announced today that a press conference will be held today in Paris, France to discuss Reducol(tm)-based products and their application for a significant cholesterol problem in France. According to a recent survey of 1000 consumers conducted by Opinion Way Institute of France, sixty-three percent cited cardiovascular disease as being the number one cause of mortality in France. A significant risk factor for card... |
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November 02, 2006
Forbes Medi-Tech Announces the Expansion of Reducol(tm)-based Products at Tesco Stores Ltd
~UK's Largest Retailer Adds Strawberry Flavored Yogurt Drink to Range of Cholesterol-lowering Products~
Vancouver, Canada Forbes Medi-Tech Inc. today announced UK's largest retailer, Tesco Stores Ltd (Tesco), has added to its successful range of cholesterol reducing dairy products by launching a strawberry flavored yogurt drink incorporating Forbes Medi-Tech's cholesterol-lowering ingredient, Reducol(tm). The strawberry flavored yogurt drink will b... |
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October 05, 2006
Forbes Medi-Tech Announces the Further Expansion of Dairy Products Containing Reducol(tm) in Europe Through the Carrefour Group, Specifically Through the Champion and Carrefour Banner
Vancouver, Canada Forbes Medi-Tech Inc. today announced that Champion, based in France (a Groupe Carrefour banner), will be creating five new dairy products containing Forbes Medi-Tech's cholesterol-lowering ingredient, Reducol(tm). The following products will be launched on the market through Champion stores: original and strawberry flavored yogurt drinks, a mixed strawberry and apricot flavored yogurt, and an all natural (fruit base) set yogurt. The... |
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